13 Aug 09 You're losing customers because your site lacks confidence factors?

Imagine a man comes to the door to check your gas. So far, so normal. Except that this time the man does not wear overalls, wearing jeans and trainers. He is not a clipboard. He has a unique identification tag. In fact, if the ID, he sees through his pockets and says it can not find it. They ask her name and say, Do you want to leave these people in your house? Probably not, right? He did not agree with the list when it comes to trust, people have a list of internal control. If something is not ticked their list, then the alarm sounds. Even if your site such as ours can not be suspected of dubious gas man, is important to consider how you can trust with their customers online. Everything begins with finding credible. . . Wearing the uniform
It seems so obvious – but is often neglected. How dodgy gas man, dressed in a site just creates mistrust. A site must have a "uniform" – ie a clear logo, simple navigation and attractive design. Professional websites do not have to look the same – they only have to show credibility. The same applies if the content is poorly written or delivered out-of-date, the best is lazy – in the worst case scenario plausible. The sloppier your web design, the more likely you will be informed of the gas man in jeans and trainers. What happens if I want to contact you? They make it hard not to find contact information. Wear it loud and proud. (Okay, maybe Amazon can delete your contact information to hide, but most sites are not Amazon!) After contact info means that customers can reach you should be a problem. E 'reassuring. This is another pointer subconscious that a customer account with the people, not a computer screen. Social security means that you are about to close the door to the gas man and one of the shady nearest neighbors and friends say, "Okay – that is the gas man John. He lost his uniform today, but it is justified. "Are you still close the door, or you consider hiring? Most of the people that he in. Never underestimate the power of social proof. It is a soothing anti-fraud filters and embarrassing – for, if anyone has tried, therefore, the risk is reduced. So if you have references – Make sure that the eyes of all. You have specific and use real names and as much detail as possible. You can also assign logos and industry members. Customers say: 'It is ok to buy from us – these people, as you have already, and I am happy. " Techno-trust people are very careful with credit card security on the Internet. But that does not mean that most people understand what a payment or HTTPS jargon. Instead, use the logos and soothing updated security certificates (nothing screams "avoid" more about the Internet as a weird pop-up). If you are a customer e-mail address or contact information, be sure to make it clear why you need and what to do with them. Not all buried in the fine print. Add the confidence to do the conversions. . . Trust is an award for the website. And a customer who does not trust is much less likely to buy. Make sure that the site offers some of the things that help clients to decide whom to believe in. Otherwise, you might be on the doorstep with a man shady gas. About the Author Oliver Pluckrose, the head of development for Online Business Solutions UK Limited (OBS group) – a web design company based in London. In 1998, OBS Group ethos has always been too simple, consumer-driven Web site for a reasonable fixed price.

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